We promised America’s parents that we would change the beverage mix in schools, and our companies – along with their school partners – have delivered dramatic and significant results. With the national School Beverage Guidelines, we’ve removed full-calorie sodas from schools and replaced them with a range of lower-calorie, nutritious, smaller-portion choices. This has been no easy feat, but it is one we are proud of and we know will have meaningful and lasting results.
The beverage industry recently published the Alliance School Beverage Guidelines Final Progress Report, the final annual report on the implementation of the guidelines. The data measurement and statistics in the report were prepared by Keybridge Research LLC, a Washington, D.C.-based economic analysis and public policy research firm, under the direction of Dr. Robert Wescott. The three markers of progress are:
The School Beverage Guidelines are common sense, supported by science and responsive to concerns about nutrition in schools.
Credit: American Beverage Association