America’s beverage companies are putting new labels on the front of every can, bottle and pack we produce – makingit easier to choose the drink that’s right for you. This is all part of our Clear on Calories initiative, announced in February 2010 in support of First Lady Michelle Obama’s “Let’s Move!” anti-obesity campaign.
Consumers across America are seeing these labels arrive on the front of their favorite beverages, as Clear on Calories arrives in stores. This is yet another way that the beverage industry is helping consumers make informed choices as part of an active, healthy lifestyle.
“In fact, just today, the nation’s largest beverage companies announced that they’ll be taking steps to provide clearly visible information about calories on the front of their products – as well as on vending machines and soda fountains. This is exactly the kind of vital information parents need to make good choices for their kids.”
-First Lady Michelle Obama, as noted in her speech announcing the launch of “Let’s Move!” (Feb. 9, 2010)
The Clear on Calories initiative is the newest in a series of concrete, meaningful actions taken by the non-alcoholic beverage industry to be part of the solution in helping reduce childhood obesity, including:
Credit: American Beverage Association