School Beverage Guidelines - Kentucky Beverage AssociationKentucky Beverage Association

School Beverage Guidelines

We promised America’s parents that we would change the beverage mix in schools, and our companies – along with their school partners – have delivered dramatic and significant results.  With the national School Beverage Guidelines, we’ve removed full-calorie sodas from schools and replaced them with a range of lower-calorie, nutritious, smaller-portion choices. This has been no easy feat, but it is one we are proud of and we know will have meaningful and lasting results.

The beverage industry recently published the Alliance School Beverage Guidelines Final Progress Report, the final annual report on the implementation of the guidelines. The data measurement and statistics in the report were prepared by Keybridge Research LLC, a Washington, D.C.-based economic analysis and public policy research firm, under the direction of Dr. Robert Wescott. The three markers of progress are:

  • We have dramatically cut calories available from beverages in schools. There has been an 88% decrease in beverage calories shipped to schools.
  • Full-calorie soft drinks have been removed from schools. There has been a 95% reduction in shipments of full-calorie soft drinks to schools.
  • We have successfully changed the beverage landscape in schools across the country. The School Beverage Guidelines provide for a range of lower-calorie, nutritious, smaller-portion beverage options. As a result, the beverage mix in schools continues to shift to waters, portion-controlled sports drinks, diet drinks and 100 percent juices.
  • The School Beverage Guidelines are a national standard that is in place and working. The beverage industry has worked with its school partners to accomplish a change in school nutrition that Washington is still just talking about.

The School Beverage Guidelines are common sense, supported by science and responsive to concerns about nutrition in schools.
Credit: American Beverage Association