Energy Drinks
Overview
Energy drinks can serve as a refreshing beverage choice. While they are not specifically designed like sports drinks to aid in rehydration, energy drinks can have a “pick-me-up” quality.
Some examples of energy drinks currently in the marketplace include:
Red Bull®
AMP®
Full Throttle™
SoBe Adrenaline Rush™
ROCKSTAR®
History
Modern energy drinks first appeared in Europe and Asia in the 1960s, but the first to become available in the United States was Red Bull® in 1997.
Energy drinks are still a relatively new beverage category — but one that is growing rapidly as new products constantly emerge.
Today’s energy drinks are as varied as the preferences of the people who consume them. Energy drinks are being created with many different formulations geared to meeting the tastes and demands of different consumers – everyone from college students to corporate executives.
Source: American Beverage Association
